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K-Pop Korner: Lollipop

July 3, 2009

Lollipop is the name of a song by Big Bang and their YG Entertainment label mates 2NE1. It was a big hit a few months ago.

Whilst the song marked the unofficial debut of 2NE1 (marketed as a “female Big Bang“), it was conceived as primarily an ad-jingle to sell a new handset for the LG Group‘s Cyon mobile phones. “Lollipop” was the name of the new handset. It would be easy to dismiss such a spectacle as a shameless example of corporate whoredom by all involved but there is a sense here, in Korea, of it being quite acceptable and guiltless to participate in the pervasive cultural dominance of the huge conglomerates. You can be a wanton shill of electronic goods and still be cool. That said, the only people I have to gauge the public opinion of such activities are a bunch of young teenagers. I should explore this theory further and cast the net of inquiry wide.

Here is the video for “Lollipop”. You know my opinion of Big Bang. This is another abominable piece of shit.

Interestingly you can also view the original commercial that marked the first appearance of the song here. Notice how it is the same as the standard music video except that Big Bang and 2NE1 have had phones put in their hands to wave around in some shots.

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